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10 Anniversary of Big Green Egg LIFEstyle special interest publication! One of the most potent weapons in the marketing arsenal for the Big Green Egg is the Big Green Egg LIFEstyle magazine, which grew out of a traditional product catalog and now includes profiles on international chefs, many of whom are known for their Michelin-starred restaurants. Recipes and testimonials from enthusiastic users show prospectives buyers exactly how great food is tied directly to the core product. A sample of covers are shown that have been produced since the launch in 2010. Circulation: 50 countries worldwide Over 1.2MM distributed annually | over 10MM to date Art Direction & Publishing Consultant: Nancy Suttles, COO, VMG
Poster design by Nancy Suttles for Jay Maisel which earned a New York Art Director's Gold Award in 1986.
> In 2010, Nancy was recruited to design and create Big Green Egg Lifestyle, an internationally distributed publication. 2024 marks the 14th Anniversary of this title. It is one of the most potent weapons in the marketing arsenal for the Big Green Egg  which grew out of a traditional product catalog and now includes profiles on international chefs, many of whom are known for their Michelin-starred restaurants. Recipes and testimonials from enthusiastic users show prospectives buyers exactly how great food is tied directly to the core product.  My focus was on creating and developing healthy, nutritious recipes that could be cooked with live-fire - anytime, any place.

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Stats:
Circulation: 50 countries worldwide •  Over 1.2MM distributed annually | over 10MM to date


> This opportunity led Nancy to begin developing new concepts for other media titles. Over the last decade, she strategically researched and developed an new title that eventually morphed into Southern Farm & Garden. Launched in June 2015, Southern Farm & Garden grew to be a nationally recognized consumer title.  (Distributed through Whole Foods, Fresh Market, Earth Fare, Barnes & Noble, grocery stores and many other independent retailers) The SF&G concept was focused on living a more regenerative, connected life, cooking, food origination, nutrition, history and culture. Food Tank recognized Southern Farm & Garden in their top twenty magazines for "People who Love to Cook, Grow and Eat." The Summer 2018 of SF&G was the final edition published for this title.

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PASSION PROJECT:  Nourish and Flourish was created in 2019 as a way for me to share meaningful stories and beautiful imagery—free from advertising or distraction. Just as our name suggests, I published stories that would “nourish” your mind and body so you could “flourish” in your life. It celebrated artisans from around the world who live with intention, balance, and wellness at the center of their everyday journey. Nourish and Flourish was distributed nationally through major retail newsstands across the country.
www.nourishandflourish.site

> Stay tuned! More SIPs are on in the pipeline!

SWITCHING GEARS: Take some time to experience “When Giants Raced” through the the eyes of Hal Crocker, an award-winning photojournalist whose work spans more than 6 decades. Crocker was one of the very few individuals privileged to access the behind-the-scenes action of the manufacturers pits garnering access to a world rarely seen or photographed. Every image in this gallery is part of a much larger historical archives of Crocker’s work. Come back soon as the content will continue to grow." . . . Nancy Suttles
Hal Crocker website design by Nancy Suttles George, Creative 3 Publishing.
www.halcrocker.com
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